WhatsApp · FinOps Profile

Whatsapp Finops

FOCUS-aligned FinOps for WhatsApp Business Platform: pay-per-conversation across four categories (Marketing, Utility, Authentication, Service) with per-recipient-country pricing, plus free entry-point and a service-conversation free allotment. The billable unit is the 24-hour conversation, not the API call.

Whatsapp Finops is the FinOps profile for WhatsApp on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 6 billable meters, billed in USD, on a monthly cycle, and pricing category conversation-based pay-as-you-go.

The profile maps 6 FOCUS columns for cost-allocation reporting.

Tagged areas include Messaging, Business, FinOps, FOCUS, and Conversation-Based Pricing.

Category: Business Messaging Pricing: Conversation-Based Pay-As-You-Go Billing: Monthly FOCUS v1.3
MessagingBusinessFinOpsFOCUSConversation-Based Pricing

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

UsageCreditTaxAdjustmentRefund

FOCUS Columns

BillingCurrency
USD
InvoiceIssuerName
Meta Platforms, Inc.
ProviderName
Meta
PublisherName
Meta Platforms, Inc.
ServiceCategory
Business Messaging
ServiceName
WhatsApp Business Platform

Meters

marketing_conversations
Unit: conversation
utility_conversations
Unit: conversation
authentication_conversations
Unit: conversation
service_conversations
Unit: conversation
free_entry_point_conversations
Unit: conversation
messages_sent
Unit: message

Sources