Taboola · FinOps Profile

Taboola Finops

FOCUS-aligned FinOps definition for the Taboola Realize advertising platform. Advertising spend is metered per click, per thousand impressions, or per conversion depending on the campaign bid strategy. Conversion data (purchases, leads, page views) is sourced from Taboola conversion rules. Reports are exposed via the Backstage Reports API which provides the source of truth for cost reconciliation against advertiser invoices.

Taboola Finops is the FinOps profile for Taboola on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 8 billable meters, billed in USD, on a monthly cycle, and pricing category usage-based.

The profile maps 8 FOCUS columns for cost-allocation reporting.

Tagged areas include FinOps, Cost Management, FOCUS, Advertising, and Native.

Category: Marketing and Advertising Pricing: Usage-Based Billing: Monthly FOCUS v1.3
FinOpsCost ManagementFOCUSAdvertisingNative

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

UsageTaxCreditAdjustment

FOCUS Columns

BillingCurrency
USD
InvoiceIssuerName
Taboola
PricingCategory
Usage-Based
PricingUnit
click
ProviderName
Taboola
PublisherName
Taboola
ServiceCategory
Marketing and Advertising
ServiceName
Taboola Realize

Meters

clicks
Unit: click
impressions
Unit: impression
visible_impressions
Unit: impression
Viewable impressions per IAB measurement.
spent
Unit: currency
conversions
Unit: conversion
conversions_value
Unit: currency
cpa
Unit: currency_per_conversion
roas
Unit: ratio

Sources