Olo · FinOps Profile

Olo Finops

FinOps shape for Olo: a hybrid platform-subscription + per-transaction take-rate model. Brands contract for the platform (Ordering, Rails, Dispatch, GDP / Marketing, etc.) on subscription and pay per-transaction processing fees for Olo Pay; partner API access is bundled into the Connect Partner Program. Specific dollar amounts and meter rates are sales-led and not exposed publicly, so this artifact captures the structure rather than reconciled rates.

Olo Finops is the FinOps profile for Olo on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 7 billable meters, billed in USD, on a monthly cycle, and pricing category subscription + per-order transaction + payments take rate.

The profile maps 6 FOCUS columns for cost-allocation reporting.

Tagged areas include Food Service, Restaurants, Online Ordering, Delivery, and Payments.

Category: Restaurant Commerce Platform Pricing: Subscription + Per-Order Transaction + Payments Take Rate Billing: Monthly FOCUS v1.3
Food ServiceRestaurantsOnline OrderingDeliveryPaymentsFinOpsFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

UsagePurchaseTaxAdjustmentRefund

FOCUS Columns

BillingCurrency
USD
InvoiceIssuerName
Olo, Inc.
ProviderName
Olo
PublisherName
Olo, Inc.
ServiceCategory
Restaurant Commerce Platform
ServiceName
Olo Restaurant Platform

Meters

platform_subscription
Unit: subscription
Monthly platform subscription per brand / module / location.
ordering_transactions
Unit: order
Per-order transaction fee on orders flowing through the Ordering API and Network.
rails_transactions
Unit: order
Per-order fee on marketplace orders injected through Rails.
dispatch_deliveries
Unit: delivery
Per-delivery fee for orchestrated DSP deliveries.
olo_pay_processing
Unit: transaction
Payments take-rate on card / digital-wallet transactions processed by Olo Pay.
omnivore_partner_access
Unit: location
Partner subscription / per-location access to the Omnivore Universal POS API.
marketing_messages
Unit: message
Outbound marketing messages (where Olo facilitates delivery via partner ESPs / SMS providers).

Sources