Demandbase · FinOps Profile

Demandbase Finops

FOCUS-aligned FinOps for Demandbase: SaaS subscription with platform fee plus per-user fee per package, plus media-spend pass-through for the Advertising product line.

Demandbase Finops is the FinOps profile for Demandbase on the APIs.io network, aligned with the FinOps Foundation Framework.

It defines 4 billable meters, billed in USD, on a annual cycle, and pricing category saas subscription (platform fee + per-user) + media pass-through.

The profile maps 9 FOCUS columns for cost-allocation reporting.

Tagged areas include Account-Based Marketing, Advertising, B2B Marketing, Data, and FinOps.

Category: B2B Marketing / Sales Intelligence Pricing: SaaS Subscription (Platform Fee + Per-User) + Media Pass-Through Billing: Annual FOCUS v1.3
Account-Based MarketingAdvertisingB2B MarketingDataFinOpsFOCUS

Framework Alignment

Framework
FinOps Foundation Framework
Data Spec
FOCUS v1.3

Charge Categories

PurchaseUsageTaxCreditAdjustment

FOCUS Columns

BillingCurrency
USD
ChargeCategory
Purchase
InvoiceIssuerName
Demandbase, Inc.
PricingCategory
Subscription
PricingUnit
seat
ProviderName
Demandbase
PublisherName
Demandbase, Inc.
ServiceCategory
B2B Marketing / Sales Intelligence
ServiceName
Demandbase

Meters

platform_fee
Unit: month
Annual platform fee per Demandbase package
user_seats
Unit: seat
Active platform users
media_spend
Unit: USD
Advertising media spend running through Demandbase Advertising
data_license
Unit: record
Demandbase Data records consumed via export / import / enrichment

Sources