brevo · FinOps Profile
Brevo Finops
FOCUS-aligned FinOps for Brevo: tiered subscription priced on monthly email send volume, with up to 100K contacts allowed across plans. Free tier caps daily sends at 300; paid tiers (Starter, Business) scale subscription cost with chosen email volume; BrevoPlus / Enterprise is custom-priced.
Brevo Finops is the FinOps profile for brevo on the APIs.io network, aligned with the FinOps Foundation Framework.
It defines 5 billable meters, billed in USD, on a monthly cycle, and pricing category tiered subscription (volume-based).
The profile maps 8 FOCUS columns for cost-allocation reporting.
Tagged areas include Email, Transactional, SMS, Marketing, and CRM.
Category: Email & Marketing Automation
Pricing: Tiered Subscription (volume-based)
Billing: Monthly
FOCUS v1.3
EmailTransactionalSMSMarketingCRMFinOpsFOCUS
Framework Alignment
Charge Categories
PurchaseTaxAdjustmentCredit
FOCUS Columns
BillingCurrency
USD
InvoiceIssuerName
Sendinblue SAS
PricingCategory
Standard
PricingUnit
subscription-month
ProviderName
Brevo
PublisherName
Sendinblue SAS
ServiceCategory
Email & Marketing Automation
ServiceName
Brevo
Meters
subscription_month
Plan subscription fee billed monthly. Price scales with the chosen email volume tier.
emails_sent
Marketing and transactional emails sent against the plan's monthly volume.
sms_sent
Transactional and marketing SMS sent; billed per SMS per destination country.
contacts
Stored contacts on the account.
automation_contacts
Contacts engaged through marketing automation; capped at 2K on Free.